VISIT FLORIDA TV Campaign - CREATIVE DIRECTOR, COPYWRITER

“Travel Video” to promote visits to otherworldly destinations, targeted at residents within the state.

VISIT FLORIDA TV Campaign - CREATIVE DIRECTOR, COPYWRITER

“Rally Commercial” to encourage out-of-state visits to Florida’s many cultural treasures found off the beaten path.

VISIT FLORIDA Identity Rebrand - CREATIVE DIRECTOR, COPYWRITER

“Share a Little Sunshine” grew into a community of Florida-loving sharers of the things that they adore about the state. The new brand: “LoveFL”