VISIT Newport Beach - Identity Rebrand - CREATIVE DIRECTOR, COPYWRITER

Coastal luxury at its finest. A “boutique beach town” with a soiree spirit that prides itself on hosting locals and visitors to share their good fortune. We transformed a dated, underwhelming brand into a refined, modern, and fun identity that positions VISIT Newport Beach as a global luxury destination on par with Saint Tropez, Cannes, Monaco, and the Hamptons.