LRG APPAREL - CONCEPT, CREATIVE DIRECTION, VIDEO DIRECTION

“High End Low Lifes” Campaign featuring Gucci Mane.

“Stop Motion, Start Skating” Campaign - CONCEPT, CREATIVE DIRECTION, DIRECTOR

Featuring Billy Marks, Tommy Sandoval, and Tom Asta. These appeared on theberrics.com during the site’s most watched and anticipated contest, The Battle of the Berrics. Online feedback from the video campaign established LRG as a force with instant credibility in the skateboarding industry.

LRG “Roots Country” + LRG “Misfits Together” Campaigns - CONCEPT, CREATIVE DIRECTION

LRG Apparel wanted two lifestyle campaigns that told both sides of their brand personality. Its love for travel and its independent attitude (Roots Country); and its unique position in the industry that attracts such a diverse and fiercely loyal audience of fans bonded together by their misfit spirit (Misfits Together).