HILTON CURIOS HOTEL FRAYE, NASHVILLE - CREATIVE DIRECTOR, WRITER
I love hotels. Not the chains with the ubiquitous gray laminate flooring and “contemporary” look.. I’m talking about the one-of-a-kind boutiques with personalities all their own, with atmospheres and decors based on research, insights, and compelling truths that turn the space into a transformative experience. They are creative showrooms. They are sources of inspiration. They are art galleries where they let you live for as long as your credit card limit can handle. They are major benefactors for both famous and local artists. The ones doing it right put thoughtful consideration into a story that permeates ever inch of the building through details, messaging, and consumer engagements that bring these buildings to life. In my role as creative director for SPARK, a preferred agency for Marriott Autograph and Hilton Curio hotels, I’ve honed this process of delivering a memorable stay that is anything but just another place to crash for the night. Hotel Fraye is one of those places. Launching soon in Nashville.
