Entrix - Brand Campaign - ASSOCIATE CREATIVE DIRECTOR/COPYWRITER
Entrix is a global environmental consulting firm that makes sure any new building developments don’t screw up the surrounding ecosystem and don’t violate any regulations. They wanted a conceptual direction that exuded “professionalism” as well as “earth consciousness.” I penned the tagline: “Down to earth. Down to business.,” and used messaging and visuals that marry a respect for the planet and sustainability with a savvy look of performance and excellence.