PetSmart Charities Cat Adoption Campaign - CREATIVE DIRECTOR, COPYWRITER
We went with a more humorous angle with this series of UGC videos that increased online aware for the company’s annual push to find loving, permanent homes for thousands of pets in need.
PetSmart Charities COVID Response Video - CREATIVE DIRECTOR, COPYWRITER
While the Coronavirus raged, PetSmart Charities encouraged people who were quarantined and home alone to adopt pets for their positive mental health effects and loving companionship.
PetSmart Charities Holiday Campaign - CREATIVE DIRECTOR, COPYWRITER
Fun and minty.